Frequently, we’re asked what the purpose of hiring a coach is, especially if the client is in better shape than the coach.

If an athlete has a good physique, it doesn’t mean that he knows what it took to achieve it. In most cases, people with better genetics have less of a need to acquire knowledge in order to achieve the results they want.

RELATED: THE ADVANTAGES OF FLEXIBLE DIETING

Bearing this in mind, there are numerous benefits in hiring a GOOD coach:

1.  Identifying and achieving goals
   A coach is always a new set of eyes and will introduce some new information “input”. These eyes can be so efficient that they can completely change the goals that were previously set, thanks to focus. Your coach will aim to strengthen your weaknesses and turn them into strengths in record time.
2. Custom Training and Diet
   Another important aspect is the training routine and. If we could identify two limiting factors for your physique development, they would probably be these two. Achieving a custom diet thanks to flexible dieting can be the answer you’re looking for. Diet will be responsible for around 80% of your results. As you can imagine, a high level athlete like Usain Bolt has his diet under extreme control in order to maintain his performance at its peak. A Coach will examine what you need in terms of training and nutrition and design it according to your information
3. Provides useful knowledge.
   Nowadays it is know that the big difference between man and other animals is the transmission and storage of knowledge. As you can imagine, if we had never had a mentor or a database, we couldn’t educate anyone to become a functional member of society. Instead of getting lost in the midst of all the available information on the internet, that will make you try numerous approaches and will probably confuse you and make you commit many mistakes, you can learn directly from a reliable information source, your Coach. His methods will have already been tested by the Coach, on himself and on many clients, having been previously proven by science. Your Coach will be a catalyzer in this sense, he will transmit knowledge to combat your flaws or to improve certain aspects.
4. More motivation!
   Motivation is essential for dedication. One doesn’t exist without the other. You won’t have to constantly worry and make changes that’ll be counterproductive when tested on yourself. A Coach will be a second conscience in your lives, he’ll make you remember the times when you failed and will tell you what to do so that you don’t fail again. He will congratulate and compliment you when you achieve your short/medium/long term goals. A coach also has a cost, because no one likes to lose an investment, especially when this investment is YOU.
5. A coach can also be a therapist.
   The fact that there will be a cooperation between the two of you for many weeks/months will create a mutual share of information and day to day trivia. Not everything goes well, or as we planned. You need to have an escape, to relieve any existing pressure. You’ll have psychological support from someone that you know and whose been through the same. Most people that you meet in your daily life won’t understand your problems/goals. The fact that there is someone who cares about your development and progression becomes a necessary help.
6. Hire a Coach for the knowledge that he transmits and not his physique!
   Unfortunately, some people use and abuse their physique to demonstrate in order to captivate clients instead of using their knowledge! If your Coach says:

• That you need to eat between 6 to 8 small meals per day;
• That you need to do fasted cardio;
• That you need to avoid certain foods;
• That you need to eat clean;
• Etc…

• Then probably, you should ask for scientific evidence to justify this advice. The good thing about science is that it doesn’t work based on our beliefs. Curiously, science says that a diet doesn’t have to be that hard – or boring! 

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“If you give some fish to a hungry man, you’ll feed him for a day. Teach that man how to fish and you’ll feed him forever!”